The Story of Nike Women's Running Shoes in Extended Sizes
ProductLobby brought together 2,847 supporters to make this product happen
It Started with an Idea
Nike Women's Running Shoes in Extended Sizes
Nike needs to expand their women's running shoe line to include extended sizes (14+). Many athletes with larger feet are currently unable to find properly fitting running shoes, leading them to choose competitor brands. This campaign advocates for Nike to invest in developing and manufacturing women's running shoes in sizes 14, 15, and 16.
Sarah Mitchell
Campaign Creator
The Community Rallied
Weekly lobby growth visualization:
Milestone: First 100 lobbies reached in just 3 days
What They Wanted
Color Preference Distribution
Top Insights:
- • 85% interested in extended size range
- • 68% willing to pay premium for sustainable materials
- • 72% prefer minimal color options in base shoe
The Wishlist
Top requested features from supporters:
The Heroes
Top supporters who helped make this happen:
Emma Johnson
Shared with 50+ friends
Marcus Chen
Organized local meetup
Priya Patel
Created campaign video
The Brand Listened
Nike
"The data from ProductLobby gave us the confidence to extend our size range. This is exactly the kind of consumer insight we need."
Response Date
2 Dec 2025
Path Chosen
The Numbers
2.8K
Lobbies
523
Pre-orders
116
Days
£62,515.00
Revenue
What's Next
Shipping Timeline
All pre-orders will ship within 6 months. Tracking provided via email.
Creator's Reflection
"What started as a frustrated late-night post became a movement. I'm grateful for every person who supported this idea. Nike listened to what we wanted, and that makes all the difference."
— Sarah Mitchell
Brand's Plans
"We are committing to extended size availability across our entire women's running line. This demand data will help us make smarter product decisions going forward."
— Nike
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