Sustainable Running Collection

A comprehensive line of eco-friendly running shoes made from 100% recycled materials, featuring advanced moisture-wicking technology and superior comfort for both casual and competitive runners.

Campaign by

EcoRunners Club

Total people ready and waiting

2,847

All interested in this product

Intensity Distribution

Shut up and take my money!

1,368

(48%)

I'd probably buy this

1,052

(37%)

Neat idea

427

(15%)

Maximum commitment identified

1,368 people (48%) selected the highest commitment level—they're truly ready to purchase.

Price Willingness

Under £50

5%

142 supporters

£50-100

25%

712 supporters

£100-150

45%

1,281 supporters

£150+

25%

712 supporters

Most supporters (45%) expect to pay £100-150, indicating strong premium positioning potential.

Customer Preferences

Size Distribution

UK 4-6

12%

UK 6-8

28%

UK 8-10

35%

UK 10-12

18%

UK 12+

7%

Colour Preferences

Classic Black

486

Slate Grey

421

Ocean Blue

378

Forest Green

356

White

301

Width Preferences

55%

Standard

Standard: 55%
Wide: 35%
Extra Wide: 10%

Top Feature Requests

Wider toe box

234

mentions

Arch support options

189

mentions

Vegan materials

156

mentions

Extended widths

143

mentions

More colourways

128

mentions

Engaged Tier Data

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Demand Signal

We'll build this

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Commitment Signal

Confirm orders first

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